addressability
/əˌdrɛsəˈbɪləti/
noun
- The ability to be reached or targeted, especially in computing or marketing, where individual items or users can be identified and accessed.
- The network's addressability makes it possible to send a message to a single device among millions.
- The addressability of the new advertising system allows companies to send different ads to different households.
- In computer memory, addressability refers to how each byte can be individually accessed.
Synonyms