admass
/ˈædˌmæs/
noun
- The large group of people who are influenced by advertising and mass media; the audience targeted by mass marketing.
- The company's new campaign is designed to appeal to the admass, not just a niche audience.
- Admass culture often values convenience and entertainment over deep thought.
- Politicians sometimes use simple slogans to connect with the admass.
adjective
- Relating to or characteristic of the mass audience targeted by advertising and media.
- They criticized the admass mentality that encourages people to buy things they don't need.
- The show's admass appeal made it a huge hit across all age groups.
- The magazine's admass style uses bright colors and simple headlines.