advertorial
/ˌædvərˈtɔriəl/
noun
- An advertisement that is written in the style of an editorial or news article to appear more objective.
- Readers often cannot tell the difference between a news story and an advertorial.
- The company paid for an advertorial to promote its new line of skincare products.
- The magazine ran an advertorial that looked like a real article about health tips.
Synonyms