alliterate

/əˈlɪtəˌreɪt/
verb
  1. To use the same sound or letter at the beginning of nearby words, especially in poetry or writing.
    • The poet liked to alliterate by starting several words with the letter 's'.
    • Young students learn to alliterate when they write tongue twisters like 'Peter Piper picked'.
    • In the song, the writer chose to alliterate with 'f' sounds to make it catchy.
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