alliteration
/əˌlɪtəˈreɪʃən/
noun
- The repetition of the same sound or letter at the beginning of words that are close together, used especially in poetry and advertising.
- The advertising slogan used alliteration to make the brand name more memorable.
- Poets often use alliteration to create a musical effect in their verses.
- The phrase 'Peter Piper picked a peck of pickled peppers' is a famous example of alliteration.