allure

/əˈlʊr/
noun
  1. A powerful attraction or charm; the quality of being fascinating or tempting.
    • The allure of the city's nightlife draws tourists from around the world.
    • She couldn't resist the allure of a good mystery novel.
    • The job's high salary was its main allure for many applicants.
Antonyms
verb
  1. To attract or tempt someone powerfully; to charm or fascinate.
    • The promise of adventure allured the young explorers to the distant island.
    • Bright colors and sweet smells allure bees to the flowers.
    • The company allured top engineers with generous benefits and flexible hours.
Antonyms
What does "allure" mean? | whatsthatwordmean | whatsthatwordmean