allurement
/əˈlʊrmənt/
noun
- The quality or power of attracting or tempting someone; appeal.
- The allurement of the tropical beach made it hard to focus on work.
- The allurement of fame and fortune can lead people to make risky decisions.
- Advertisers use bright colors and catchy music to increase the allurement of their products.
- Something that attracts or tempts; a lure or enticement.
- For many, the promise of adventure is a powerful allurement.
- The store offered free samples as an allurement to bring in customers.
- The job's high salary was the main allurement, despite the long hours.
Antonyms