anaphora

/əˈnæfərə/
noun
  1. The repetition of a word or phrase at the beginning of successive clauses or sentences, used for rhetorical or poetic effect.
    • The poet used anaphora by starting each line with 'We shall' to create a powerful rhythm.
    • Martin Luther King Jr.'s 'I have a dream' speech is famous for its use of anaphora.
    • In advertising, anaphora can make a slogan more memorable, like 'Buy now. Buy here. Buy today.'
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