aspirational
/ˌæspəˈreɪʃənəl/
adjective
- Having or showing a strong desire to achieve success, wealth, or a higher social status.
- Many young professionals have aspirational goals like owning a home or starting a business.
- The brand's advertising targets aspirational consumers who want a luxury lifestyle.
- The magazine is full of aspirational stories about people who started with nothing.
- Relating to something that people hope to achieve or become, often used to describe products or lifestyles.
- Social media often shows an aspirational version of life that isn't always real.
- The neighborhood is considered aspirational because of its good schools and safe streets.
- Buying a designer handbag can be an aspirational purchase for some people.
Antonyms