barefacedness

/ˈbɛrˌfeɪsɪdnəs/
noun
  1. The quality or state of being shameless, bold, and openly disrespectful or dishonest.
    • The barefacedness of the scam artist was astonishing; he didn't even try to hide his tricks.
    • The barefacedness of his lie shocked everyone in the room.
    • Her barefacedness in asking for a raise after only a week on the job surprised her boss.
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