beachhead

/ˈbitʃˌhɛd/
noun
  1. A position on a beach that is captured by an invading military force and used as a base for further operations.
    • Securing a beachhead was the first step in the amphibious assault.
    • The soldiers established a beachhead under heavy enemy fire.
    • The general ordered reinforcements to the beachhead to hold the position.
  2. A secure starting point or initial position from which to make progress in a new area or activity.
    • The startup used its first product as a beachhead to enter the competitive market.
    • The charity established a beachhead in the region by building a small clinic.
    • She gained a beachhead in the industry by networking at key conferences.
What does "beachhead" mean? | whatsthatwordmean | whatsthatwordmean