beguilement
/bɪˈɡaɪlmənt/
noun
- The act or process of charming or deceiving someone; the quality of being captivating.
- The movie's beguilement lay in its beautiful animation and touching story.
- The beguilement of the advertisement convinced many people to buy the product.
- Her beguilement of the committee was so skillful that no one questioned her plan.
Synonyms