benchmarking
/ˈbɛntʃˌmɑrkɪŋ/
noun
- The process of comparing something (such as a product, service, or performance) against a standard or best practice in order to improve it.
- The company uses benchmarking to see how its customer service compares to competitors.
- Benchmarking helped the school identify areas where it could improve student test scores.
- Our team conducted a benchmarking study of the top software programs in the industry.
verb
- Present participle of benchmark; evaluating or measuring something by comparing it to a standard.
- The manager is benchmarking the department's efficiency by looking at industry leaders.
- We spent the week benchmarking our website's loading speed against top competitors.
- They are benchmarking their new smartphone against the latest models from other brands.