brainwash
/ˈbreɪnˌwɒʃ/
verb
- To force someone to change their beliefs or opinions by using strong mental pressure or repeated persuasion, often in a harmful way.
- The cult tried to brainwash its members into giving up all their money.
- Some people worry that advertising can brainwash children into wanting unhealthy products.
- He felt that the propaganda was designed to brainwash the public.
Synonyms
noun
- The process or act of forcing someone to change their beliefs through intense mental pressure or manipulation.
- Experts study the techniques of brainwashing to understand how to resist it.
- Brainwashing is often used as a plot device in spy movies.
- The prisoners were subjected to months of brainwashing.