cannibalization

/ˌkænɪbələˈzeɪʃən/
noun
  1. The act or practice of eating the flesh of one's own species.
    • The tribe's history included a period of cannibalization during times of famine.
    • Scientists studied the cannibalization behavior of certain fish in overcrowded tanks.
    • Cannibalization is rare among mammals but occurs in some species under stress.
  2. In business, the reduction in sales or market share of one product caused by the introduction of a similar product by the same company.
    • Cannibalization of existing products is a common risk when launching a new line.
    • The company tried to avoid cannibalization by targeting the new phone at a different audience.
    • The marketing team analyzed the potential cannibalization before releasing the cheaper version.
Synonyms
What does "cannibalization" mean? | whatsthatwordmean | whatsthatwordmean