cannibalize

/ˈkænɪbəˌlaɪz/
verb
  1. To eat the flesh of one's own species.
    • The documentary showed how certain insects cannibalize weaker members of the colony.
    • In extreme conditions, some animals will cannibalize their own young.
    • Ancient texts describe how starving soldiers sometimes resorted to cannibalizing the dead.
  2. To take parts from one machine or vehicle to repair or build another, especially of the same type.
    • The mechanic decided to cannibalize an old car for spare parts.
    • They had to cannibalize two broken printers to make one working one.
    • The team cannibalized the old computer to upgrade the new system.
  3. In business, to reduce sales of an existing product by introducing a new product from the same company that competes with it.
    • The CEO decided not to launch the new drink because it would cannibalize the existing brand.
    • Companies often worry that a cheaper alternative will cannibalize their main product line.
    • The new budget model might cannibalize sales of the premium version.
What does "cannibalize" mean? | whatsthatwordmean | whatsthatwordmean