catchword
/ˈkætʃˌwɜrd/
noun
- A word or phrase that becomes popular or fashionable, often used to summarize a movement, idea, or trend.
- Sustainability became the catchword of the decade for many companies.
- In the tech industry, 'innovation' is a common catchword in marketing materials.
- The politician's catchword was 'change,' and it resonated with voters.
- A word printed at the top of a page in a dictionary or reference book to indicate the first or last entry on that page.
- The catchword at the top of the page helped me find the word 'giraffe' quickly.
- The editor checked each catchword to ensure it matched the entries below.
- In old dictionaries, the catchword was often repeated from the previous page.
- A word used as a cue or signal, especially in theater or performance, to prompt the next action or line.
- The stage manager whispered the catchword to the performer offstage.
- In the play, the catchword 'midnight' signaled the start of the final scene.
- The actor waited for his catchword before stepping onto the stage.