cheapen
/ˈtʃiːpən/
verb
- To make something lower in price or value.
- The company cheapened its brand by selling low-quality goods.
- Using cheaper materials will cheapen the final product.
- The store cheapened the prices to attract more customers.
- To make something seem less worthy of respect; to degrade.
- His rude comments cheapened the whole ceremony.
- The constant advertising cheapened the art exhibition.
- Don't cheapen your achievements by bragging about them.