chroma

/ˈkroʊmə/
noun
  1. The purity or intensity of a color; saturation.
    • High chroma colors look bright and pure, while low chroma colors appear muted.
    • The artist increased the chroma of the blue to make it more vivid.
    • In photography, you can adjust the chroma to make colors pop.
What does "chroma" mean? | whatsthatwordmean | whatsthatwordmean