churn

/tʃɜrn/
noun
  1. A container or machine in which milk or cream is agitated to make butter.
    • She poured the cream into the churn and began turning the handle.
    • The museum displayed a wooden churn used by settlers.
    • The antique butter churn sat in the corner of the kitchen.
  2. The rate at which customers or subscribers stop using a service (business term).
    • High churn can signal that customers are unhappy.
    • Reducing churn is a top priority for the subscription service.
    • The company's churn rate increased after the price hike.
verb
  1. To stir or agitate (a liquid, especially milk or cream) vigorously in order to make butter.
    • She watched the butter churn as the paddle moved the cream around.
    • In the old days, families would churn milk every morning to make fresh butter.
    • The farmer used a hand-cranked machine to churn the cream into butter.
  2. To move or cause to move with a swirling, turbulent motion.
    • The boat's propeller churned the water into foam.
    • The storm churned the ocean into massive waves.
    • Leaves churned in the wind as the tornado approached.
  3. To produce or generate (something) in a steady, often rapid, stream.
    • The factory churns out thousands of toys every day.
    • She churns through a novel every week.
    • The committee churned reports faster than anyone could read them.
  4. To experience a feeling of nervousness or agitation (often used with 'stomach').
    • The thought of the interview made her insides churn.
    • His stomach churned with anxiety before the exam.
    • My stomach churned as I waited for the test results.
  5. To cause customers or subscribers to stop using a service (business context).
    • The streaming service lost subscribers as more people began to churn.
    • The company tried to reduce the number of customers who churn each month.
    • A bad customer experience can make users churn quickly.
What does "churn" mean? | whatsthatwordmean | whatsthatwordmean