co opt
/koʊˈɑpt/
verb
- To bring someone into a group or organization by having the existing members vote to add them, often to gain their support or skills.
- The board decided to co-opt a financial expert to help with the budget.
- The committee voted to co-opt three new members from the local community.
- They co-opted a well-known activist to strengthen their campaign.
- To take over or absorb something, such as an idea or movement, and use it for your own purposes, often in a way that changes its original meaning.
- The artist felt that the brand had co-opted her style without giving credit.
- Politicians often co-opt popular slogans to win votes.
- The company tried to co-opt the environmental movement by launching a green advertising campaign.
Synonyms