coercivity

/koʊɜrˈsɪvɪti/
noun
  1. The ability of a magnetic material to resist becoming demagnetized; a measure of how strong an opposing magnetic field must be to remove its magnetism.
    • The coercivity of the magnet was tested to ensure it would not lose its strength over time.
    • Hard drives use materials with high coercivity to store data reliably.
    • Engineers selected a steel alloy with low coercivity for the transformer core.
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