commercialisation
/kəˌmɜrʃəlaɪˈzeɪʃən/
noun
- The process of introducing a new product or service to the market for sale, or of making something available for profit.
- The commercialisation of the new drug took over ten years of testing and approvals.
- The commercialisation of space travel is opening up new opportunities for private companies.
- Many artists worry about the commercialisation of their work when big companies get involved.