connotation
/ˌkɑnəˈteɪʃən/
noun
- An idea or feeling that a word invokes in addition to its literal or primary meaning.
- The word 'home' has a warm, positive connotation for most people.
- In advertising, companies choose words with favorable connotations to sell their products.
- The term 'thrifty' has a more positive connotation than 'stingy,' even though they have similar literal meanings.
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