connotative

/ˈkɑnəˌteɪtɪv/
adjective
  1. Relating to or conveying a meaning beyond the literal definition; suggesting an associated idea or feeling.
    • Writers choose words for their connotative value to influence how readers feel about a topic.
    • In many cultures, the color white has connotative associations with purity and innocence.
    • The connotative meaning of 'dove' includes peace and gentleness, not just the bird itself.
Antonyms
What does "connotative" mean? | whatsthatwordmean | whatsthatwordmean