cookie cutter
/ˈkʊki ˌkʌtər/
adjective
- Lacking originality or individuality; mass-produced and identical to many others.
- The company's cookie-cutter approach to customer service ignores individual needs.
- Her writing style is too cookie-cutter; it sounds like everyone else's.
- The new houses in the development all look cookie-cutter, with the same floor plan.