countercampaign
/ˈkaʊntərkæmˌpeɪn/
noun
- A campaign organized to oppose or respond to another campaign, especially in politics, advertising, or social movements.
- Her opponent's negative ads prompted a swift countercampaign from her team.
- The environmental group launched a countercampaign to fight the oil company's advertising.
- The countercampaign used social media to spread facts that contradicted the original claims.
Synonyms