counterploys

/ˈkaʊntərˌplɔɪz/
noun
  1. A strategy or action designed to oppose or neutralize another person's plan or tactic.
    • In the debate, he used a quick counterploy to turn the argument in his favor.
    • The company's marketing team developed a counterploy to respond to the competitor's new ad campaign.
    • The chess player prepared a clever counterploy to block her opponent's attack.
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