counterthrusts

/ˈkaʊntərˌθrʌsts/
noun
  1. A forceful response or attack made in opposition to another attack, especially in military or competitive contexts.
    • The company's marketing counterthrusts helped regain lost customers from the rival brand.
    • In chess, her counterthrusts caught her opponent off guard and won the game.
    • The army's counterthrusts pushed the enemy back across the river.
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