countertrend
/ˈkaʊntərˌtrɛnd/
noun
- A trend that moves in the opposite direction of the main or prevailing trend.
- While most companies are going remote, this startup is a countertrend, requiring everyone to work in the office.
- The rise of vinyl records is a countertrend to the dominance of digital music streaming.
- Economists noted a countertrend of people moving from cities to rural areas during the pandemic.
Antonyms