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demographic

/ˌdɛməˈɡræfɪk/
adjective
  1. Relating to the study of human populations and their characteristics, such as age, income, and education.
    • The report included demographic data on the local population.
    • The company conducted a demographic survey to understand its customers.
    • Demographic changes are affecting the housing market.
noun
  1. A particular group of people within a population, defined by shared characteristics like age, income, or location.
    • The product is popular among the older demographic.
    • The advertisement was aimed at the 18-to-25 demographic.
    • The show attracts a wide demographic of viewers.
Synonyms
groupsegment
What does "demographic" mean? | whatsthatwordmean | whatsthatwordmean