depersonalise
/diˈpɜrsənəlaɪz/
verb
- To make something less personal or individual; to treat someone as if they are not a person but an object.
- The hospital's new rules depersonalise patients by referring to them only by their room numbers.
- The company's automated system depersonalises customer service, leaving callers frustrated.
- Online interactions can sometimes depersonalise people, making it easier to be rude.
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