designator

/ˈdɛzɪɡˌneɪtər/
noun
  1. A person or thing that designates, such as a symbol, name, or official who assigns a role or identifies something.
    • In the military, a unit designator like '1st Battalion' helps identify specific groups.
    • The team captain acted as the designator, choosing who would bat first.
    • The airport code 'LAX' is a designator for Los Angeles International Airport.
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