desirability

/dɪˌzaɪrəˈbɪləti/
noun
  1. The quality of being worth having or wanting; attractiveness or appeal.
    • She questioned the desirability of moving to a city with such high crime rates.
    • The desirability of a candidate often depends on their experience and skills.
    • The desirability of the new smartphone made it sell out within hours.