deterrers

/dɪˈtɜrərz/
noun
  1. Things or people that discourage or prevent someone from doing something.
    • Security cameras act as deterrers against shoplifting in many stores.
    • The teacher hoped that strict rules would be deterrers for students who might cheat on exams.
    • The high cost of tickets was one of the main deterrers for people attending the concert.
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