differentiator
/ˌdɪfəˈrɛnʃiˌeɪtər/
noun
- A feature or quality that makes someone or something different from others, especially in a way that gives an advantage.
- For job candidates, strong communication skills can be a key differentiator.
- The company's excellent customer service is its main differentiator in a crowded market.
- The phone's long battery life is a major differentiator compared to similar models.
Synonyms