dissuasiveness

/dɪˈsweɪsɪvnəs/
noun
  1. The quality of being able to discourage or prevent an action.
    • Her argument lacked dissuasiveness, so the group went ahead with the plan.
    • The dissuasiveness of the penalty made people think twice before breaking the law.
    • The dissuasiveness of the warning signs was undermined by their small size.
What does "dissuasiveness" mean? | whatsthatwordmean | whatsthatwordmean