diversification

/dɪˌvɜrsɪfɪˈkeɪʃən/
noun
  1. The process of making or becoming more varied or different, especially in business or investment.
    • The company's diversification into new markets helped it survive the economic downturn.
    • Financial advisors often recommend diversification to reduce risk in your investment portfolio.
    • The farm's diversification included adding a pumpkin patch and a corn maze to attract visitors.
  2. The act of adding variety to something, such as products, services, or activities.
    • The school's diversification of extracurricular activities gave students more choices.
    • The restaurant's menu diversification attracted a wider range of customers.
    • Diversification of skills is important for career growth in today's job market.
What does "diversification" mean? | whatsthatwordmean | whatsthatwordmean