downmarket
/daʊnˈmɑrkɪt/
adjective
- Designed for or appealing to people with lower incomes; less expensive or lower in quality.
- The restaurant's downmarket menu features mostly fast food.
- They launched a downmarket version of the product to attract budget shoppers.
- The hotel has become more downmarket since the new owners took over.
Antonyms
adverb
- Toward a lower-priced or lower-quality segment of the market.
- After the recession, many luxury retailers shifted downmarket.
- The brand moved downmarket to compete with discount stores.
- The company's strategy is to go downmarket and sell cheaper goods.