encourage

/ɪnˈkɜːrɪdʒ/
verb
  1. To give someone support, confidence, or hope to do something.
    • She encouraged her friend to apply for the scholarship.
    • My parents always encourage me to follow my dreams.
    • The coach encouraged the players to keep trying even after they lost the game.
  2. To make something more likely to happen or develop.
    • Reading to children encourages a love of books.
    • Warm weather encourages the growth of plants.
    • The new policy encourages people to use public transportation.