enthymeme

/ˈɛnθəˌmim/
noun
  1. An argument in which one premise is not stated but is implied or assumed.
    • Learning to identify an enthymeme helps you notice hidden assumptions in everyday arguments.
    • In his speech, he used an enthymeme: 'She must be a great leader, because her policies are popular.'
    • The advertisement relied on an enthymeme, leaving out the unspoken assumption that popularity equals quality.
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