enticement

/ɪnˈtaɪsmənt/
noun
  1. Something that attracts or persuades someone to do something; a lure or temptation.
    • The colorful display was an enticement for children to enter the toy store.
    • The promise of a free dessert was a strong enticement to finish the meal.
    • The job offer came with many enticements, including a company car.
  2. The act of attracting or persuading someone by offering something desirable.
    • He resisted the enticement to skip work and go to the beach.
    • The enticement of young athletes with scholarships is a controversial practice.
    • The enticement of customers through discounts is a common marketing strategy.
Antonyms
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