eroticization
/ɪˌrɑtɪsɪˈzeɪʃən/
noun
- The process of making something sexual or giving it a sexual quality.
- Some critics argue that the eroticization of violence in movies can be harmful.
- The novel explores the eroticization of power in a historical setting.
- The eroticization of everyday objects in advertising is a common marketing strategy.