evangelization

/ɪˌvændʒələˈzeɪʃən/
noun
  1. The act or process of spreading the Christian gospel or religious message to others, often with the goal of conversion.
    • The missionary's work focused on the evangelization of remote villages.
    • The history of evangelization in the region dates back to the 16th century.
    • Many churches today use social media as a tool for evangelization.
  2. The enthusiastic promotion or advocacy of a particular idea, cause, or product.
    • The tech startup's evangelization of open-source software attracted a large community of developers.
    • Her evangelization of healthy eating habits changed the way her friends thought about food.
    • The company's evangelization of renewable energy has inspired many customers.