flack

/flæk/
verb
  1. To act as a press agent or publicist for someone or something; to promote or publicize.
    • He spent years flacking for various tech startups.
    • The agency flacks for several major fashion brands.
    • She flacked for the band during their world tour.
noun
  1. Strong criticism or negative public attention.
    • She caught flack from her friends for changing plans at the last minute.
    • The mayor took a lot of flack for the new tax policy.
    • The company faced flack from customers after the product recall.
  2. A press agent or publicist who promotes someone or something.
    • The politician hired a flack to improve his image.
    • The celebrity's flack issued a statement denying the rumors.
    • He worked as a flack for a major movie studio.
Antonyms
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