force feed

/ˈfɔrsˌfid/
verb
  1. To force someone or something to eat or drink, especially against their will.
    • The zookeepers had to force-feed the sick penguin to keep it alive.
    • In some historical famines, prisoners were force-fed to prevent starvation.
    • She refused to eat, so the nurse had to force-feed her through a tube.
  2. To force someone to learn or accept something, such as information or ideas, often in an overwhelming way.
    • He felt the company was trying to force-feed its new policies on the employees without discussion.
    • Advertisements constantly force-feed us messages about what we should buy.
    • The teacher didn't want to force-feed the students facts; she wanted them to discover ideas on their own.