franchisor
/ˈfræntʃaɪzər/
noun
- A company or person that grants a license to others to sell its products or services under its brand name.
- As a franchisor, McDonald's sets strict standards for its restaurant operators.
- The franchisor provided training and marketing support to all new franchisees.
- Before signing the agreement, the franchisor reviewed the applicant's financial history.