gimmick
/ˈɡɪmɪk/
noun
- A trick or device used to attract attention or increase appeal, often seen as cheap or insincere.
- The magician's gimmick was a hidden mirror that made objects disappear.
- The restaurant's gimmick is serving food on miniature shovels.
- Many people think the new phone feature is just a marketing gimmick.
verb
- To add a gimmick to something, often to make it more appealing or noticeable.
- They gimmicked the website with pop-up animations that annoyed users.
- The director refused to gimmick the movie with unnecessary special effects.
- The company gimmicked the product with flashing lights to attract kids.