gimmicking
/ˈɡɪmɪkɪŋ/
verb
- Present participle of gimmick: using tricks or clever devices to attract attention or gain an advantage, often in a way that seems dishonest or cheap.
- He kept gimmicking his presentation with silly sound effects, which annoyed the audience.
- Some politicians are accused of gimmicking their campaigns with empty promises.
- The company was gimmicking its products with flashy packaging instead of improving quality.
Synonyms