gimmickry
/ˈɡɪmɪkri/
noun
- The use of clever tricks or devices to attract attention or make something seem more appealing, often in a way that is not genuine or substantial.
- The store's constant sales gimmickry made customers suspicious of the real prices.
- Many people are tired of the gimmickry in modern advertising.
- The movie relied too much on gimmickry instead of a good story.
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